Independent Mobile Game Publishing & Marketing Mastery

Successfully publish and market indie mobile games through this comprehensive masterclass created by successful indie developers, mobile marketing experts, and publishing veterans. Learn to navigate the competitive mobile market, build audiences, and achieve commercial success as an independent mobile game developer.

Indie Publishing Strategy:

• Market Research & Positioning: Genre analysis, competitive research, unique selling proposition development, and market entry strategies
• Publishing Platform Strategy: iOS vs Android prioritization, store algorithm understanding, and multi-platform coordination
• Launch Planning: Pre-launch marketing, launch timing, and post-launch support strategies
• Budget & Resource Management: Development budgeting, marketing spend optimization, and resource allocation for indie studios

Marketing & User Acquisition:

• Organic Growth Strategies: App Store Optimization, viral mechanics, and word-of-mouth marketing
• Social Media Marketing: Platform-specific strategies, content creation, and community building
• Influencer & Press Relations: Gaming press outreach, influencer partnerships, and media coverage strategies
• Paid Advertising: Facebook ads, Google ads, and performance marketing for mobile games

Community & Brand Building:

• Developer Brand Development: Personal branding, studio identity, and thought leadership development
• Community Management: Discord communities, social engagement, and player relationship building
• Content Marketing: Development blogs, YouTube content, and behind-the-scenes marketing
• Event & Convention Strategy: Game show participation, networking, and industry presence building

Business & Growth:

• Revenue Diversification: Multiple revenue streams, IP licensing, and merchandise opportunities
• Sequel & Portfolio Strategy: Building game franchises, cross-promotion, and portfolio growth
• Partnership & Collaboration: Publisher relationships, co-development, and strategic partnerships
• Scale & Team Building: Studio growth, team expansion, and sustainable business development